The last few weeks I’ve been blogging about green topics and figured it was about time to get back to the main crux of this blog, Social Media Marketing. Today, we are going to take a look at LinkedIn marketing and how to use LinkedIn effectively.
LinkedIn is a place for businesses and professionals. It mostly used by people to connect with human resource managers, recruiters and companies who may be hiring for open positions. Networking on LinkedIn is also a good way to get connected with other business owners and to find entrepreneur types who may be interested in starting a home based business rather than rejoining the corporate grind.
The only drawback to networking on LinkedIn is that you are limited in your ability to contact people on the site. With their free account, you can only email up to 3 people per month through the site. Therefore, you will need to either upgrade your account or look for other ways to contact your prospects. Do note that you can write off the fee for an upgrade as a business expense on your taxes. Talk to a qualified accountant about how this works.
But don’t let that stop you from taking advantage of all that LinkedIn has to offer. Here are some tips on how to use LinkedIn to your advantage.
Discover some tips and tools to help you on Follow Friday
I remember my first Friday on Twitter. I was completely confused & had no idea what was going on? Why do I see #FollowFriday? What does it mean?
Every Friday people will send out their favorite people and recommend that others follow them. Many times you will see tons and tons of tweets like this....
What does RT mean on Twitter ?
RT means ReTweet - Give credit to The Tweeter
When you see RT on Twitter it is always followed by @stacykinney (Example). This means that someone is re stating what someone else said. You are giving credit to the person who made the statement much like you would do with a quote.
You want to make sure that you always give credit. Do not ever cut and paste a tweet and make it your own. That is a big NO NO on Twitter.
Use Twellow to find your Target market on Twitter
Twellow lets you find people on Twitter by location and category as well as find people that have your same interests.
Be sure to register so that you are listed in the directory and put yourself in categories like Green, Eco, Music, etc. This way people can find you by category. Then you will want to go and search for people in these categories and follow them.
Twitter Backgrounds with TwitBacks and Picnik
Easily create free, customizable twitter backgrounds using TwitBacks.com. Choose from over 70 pre-designed templates, add your logo and photo, add a bio about yourself and links to your social network profiles. When done you are given an option to enhance it with Picnik.
Monday, July 26, 2010
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