Stacy Kinney

LinkedIn Marketing-Tips for Using LinkedIn Effectively Pt. 1

The last few weeks I’ve been blogging about green topics and figured it was about time to get back to the main crux of this blog, Social Media Marketing. Today, we are going to take a look at LinkedIn marketing and how to use LinkedIn effectively. LinkedIn is a place for businesses and professionals. It mostly used by people to connect with human resource managers, recruiters and companies who may be hiring for open positions. Networking on LinkedIn is also a good way to get connected with other business owners and to find entrepreneur types who may be interested in starting a home based business rather than rejoining the corporate grind. The only drawback to networking on LinkedIn is that you are limited in your ability to contact people on the site. With their free account, you can only email up to 3 people per month through the site. Therefore, you will need to either upgrade your account or look for other ways to contact your prospects. Do note that you can write off the fee for an upgrade as a business expense on your taxes. Talk to a qualified accountant about how this works. But don’t let that stop you from taking advantage of all that LinkedIn has to offer. Here are some tips on how to use LinkedIn to your advantage.

Search Engine Marketing – Tips for Getting to the Top

In last week’s article, Search Engine Marketing – An Internet Marketing Strategy that Needs to Be in Your Toolbox, I talked about why your internet marketing strategy should include search engine marketing. Between newspapers, education, business websites, personal blogs, social networking, and online magazines, the amount of information available on the internet continues to grow exponentially. Users turn to search engines to sift through it all and find the information they need to solve a problem they have. Search engine marketing is all about making sure your site gets listed within the first few pages of the search engine result for keywords that bring qualified prospects to your business. Make no mistake, search engine marketing is complicated endeavor. In fact, a whole million dollar industry sprang up around the concept of optimizing web pages so that they rank well in the big three search engines. However, I’m going to share a few simple search engine marketing tips that will give your website the boost it needs to rank well and generate leads.

Search Engine Marketing – An Internet Marketing Strategy That Needs to Be in Your Toolbox

Despite the growth and popularity of social media, search engines will continue to be the start point for most people looking for specific information. This is especially true as search engines, like Google and Bing, have begun including results from social network sites, like Twitter, in their results page. What this means for you is that a good search engine marketing plan should be on the table for your business.

Social Media Marketing – Using Social Media to Increase Website Traffic

As an internet business owner, getting traffic to your website is an important component for generating sales and leads. It’s really all about the numbers. The more people you attract to your website, the higher the likelihood that you will make a sale or convert a prospect. Social media marketing can help you increase website traffic by getting your name in front of as many people as possible as well as boost your search engine rankings. Here are a few suggestions for using social media marketing tools to increase website traffic:

The Dos and Don’ts of Running a Successful Internet Based Marketing Campaign

How well you market your business directly determines how successful your business is. With so many people online these days, internet based marketing has become an integral part of an effective marketing campaign. If you are not using the internet to promote your business then you might as well be flushing cash down the toilet. Whether you are just learning how to market your business or you’ve been doing it for years, here are few tips for running a successful internet based marketing campaign that will attract customers to your business.

Generate an Endless Supply of Customers by Using Social Media to Market Your Brand

Promoting your brand with a social media marketing campaign focused on addressing the needs of your target audience is an almost guaranteed way of driving customers to your business. Before the internet came around, the only way to reach potential customers was to either advertise on the media outlets available at the time - i.e. newspapers, television and radio - or to directly connect with them by interrupting their day with a telemarketing call or approaching them on the street. These days, however, social media has turned the sales process upside down and inside out. Customers hate being sold to and thus are resistant to the outdated sales tactics, such as cold calling, still being used today. Customers know what they need and use social media to seek out people they can trust to help them. Therefore running a social media marketing campaign has become a necessity for successfully attracting these customers to you.