Stacy Kinney

Search Engine Marketing – Tips for Getting to the Top

In last week’s article, Search Engine Marketing – An Internet Marketing Strategy that Needs to Be in Your Toolbox, I talked about why your internet marketing strategy should include search engine marketing. Between newspapers, education, business websites, personal blogs, social networking, and online magazines, the amount of information available on the internet continues to grow exponentially. Users turn to search engines to sift through it all and find the information they need to solve a problem they have. Search engine marketing is all about making sure your site gets listed within the first few pages of the search engine result for keywords that bring qualified prospects to your business. Make no mistake, search engine marketing is complicated endeavor. In fact, a whole million dollar industry sprang up around the concept of optimizing web pages so that they rank well in the big three search engines. However, I’m going to share a few simple search engine marketing tips that will give your website the boost it needs to rank well and generate leads.

Social Media Marketing – Using Social Media to Increase Website Traffic

As an internet business owner, getting traffic to your website is an important component for generating sales and leads. It’s really all about the numbers. The more people you attract to your website, the higher the likelihood that you will make a sale or convert a prospect. Social media marketing can help you increase website traffic by getting your name in front of as many people as possible as well as boost your search engine rankings. Here are a few suggestions for using social media marketing tools to increase website traffic: