LinkedIn is a place for businesses and professionals. It mostly used by people to connect with human resource managers, recruiters and companies who may be hiring for open positions. Networking on LinkedIn is also a good way to get connected with other business owners and to find entrepreneur types who may be interested in starting a home based business rather than rejoining the corporate grind.

The only drawback to networking on LinkedIn is that you are limited in your ability to contact people on the site. With their free account, you can only email up to 3 people per month through the site. Therefore, you will need to either upgrade your account or look for other ways to contact your prospects. Do note that you can write off the fee for an upgrade as a business expense on your taxes. Talk to a qualified accountant about how this works.

But don’t let that stop you from taking advantage of all that LinkedIn has to offer. Here are some tips on how to use LinkedIn to your advantage.

Get Connected on LinkedIn

Fill Out Your LinkedIn Profile

One of the tenets of attraction marketing is to position yourself as an expert in your field. This is the angle from which you should approach your LinkedIn profile. You should list job experience and other relevant information that helps paints a picture of you as the person to go to for information about your business opportunity. Depending on the industry your business is in, this may require some creativity on your part.

Build a LinkedIn Profile for Your Business

LinkedIn also provides an option to build a profile for your business. You will be able to submit a description, categorize it by industry, and even add a link to your business’ webpage. When people do a company search, your business will display in the results depending on the criteria they use. Be aware, though, that you must have an email address that is associated with the company.

Additionally, if you are in network marketing, be sure that the name of your company is in compliance with their rules. Some network marketing companies do not allow the parent name to be used in any marketing materials or websites you create.

Add Your Blog and Twitter Account to Your LinkedIn Profile

Adding your blog and Twitter account to your LinkedIn profile is easy and provides additional exposure to your other web properties. To add your blog to LinkedIn, sign in and then click on Profile. Click on “Add Application” and a list of items you can add to your LinkedIn profile will display.

If you have a WordPress blog, then select the WordPress option. For all other blogs, select the BlogLink option. On the next page, make sure the “Display on my profile” and “Display on LinkedIn homepage” is checked and then click Add Application. You will then be asked for your blog address and the application will automatically display the posts from your blog.

To add your Twitter account, go back to your profile. Make sure you are on the Edit My Profile tab. Click on the Add Twitter account option and fill out the information. Your latest tweets will then be displayed on your LinkedIn profile.

Customize Your Links

You probably already know that you can add links to your website and blog to your LinkedIn account. What you may not know is that you can customize the titles of those links to actually reflect the name of your site. On your profile, click Add Website. From the dropdown box select Other and in the box that appears enter the name of your website.

Add Recommendations from Clients or Business Partners

In marketing, social proof is very important. People take what others have to say about a person, company or product into consideration when making purchasing decisions. Connect with customers and other business associates on LinkedIn and ask for recommendation through the Ask for a Recommendation link (found on the Edit Profile page). These will display on your profile once they have been completed.

Add Presentations Using Slideshare or Google Presentations

Additional marketing on LinkedIn you can do is to upload a business presentation to your profile using a Slideshare account or Google Presentation. Since there is no video widget available on LinkedIn at this time, a presentation is the next best thing. You can make your own presentation or check with the network marketing parent company for presentations you can distribute.

Create Your Profile in Multiple Languages

If you are targeting a non-English speaking demographic, such as the Spanish community, you can create a LinkedIn profile in another language. This will make your profile more accessible to people who may have difficulty with your primary language. You will also extend your exposure on the network.

Now that you have your profile attractively put together, next week I’m going to detail some ways you can reach out to others on LinkedIn.

For more social media marketing tips, read other articles I’ve written about using social media outlets to build your business. If you want to take the next step and build a green business that lets you make money while saving the planet take an online tour of a profitable eco-friendly e-commerce business or contact me directly.

(photo credit: Mario Sundar)

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Like most people, I never really gave a lot of thought to the tools I used to keep my teeth in good shape. Until that day, I didn’t even realize that the caps to toothpaste tubes were recyclable (you can turn them into a participating Aveda salon). But after speaking to my friend and doing some research on the internet, I learned that you can turn a very wasteful necessity (50 million pounds of toothbrushes are dumped in landfills every year) to one that is healthier for the environment.

So for this week’s tips for going green, I’m going show you a few ways you can make your toothbrush a little more eco-friendly.

Replaceable Head Toothbrushes

A unique product for sure but the replaceable head toothbrush is, perhaps, the easiest way to make your dental hygiene easier on the planet. When the toothbrush needs to be replaced, instead of throwing away the whole toothbrush, you just switch the head for a new one. Considering the cost of a brand new toothbrush these days, this product can also help you trim a few dollars off the household budget since replacement heads usually come in multiples of four. That’s like getting 4 toothbrushes for the price of one.

Toothbrush Subscriptions

I’m a little embarrassed to admit that I probably keep my toothbrushes longer than I should. This is a habit I hope to change because worn out toothbrushes accumulate bacteria that can contribute to illness. Additionally, they become less effective over time and worn out bristles can actually damage gums.

One solution to this is to sign up for a toothbrush subscription. This probably one of the most unusual tips for going green that you have probably heard of but there is a company out there that will send you a fresh toothbrush every few months. In exchange, you send them your old toothbrush that is then recycled into other products such as picnic tables and boardwalks.

Green Toothbrushes

Most toothbrushes on the market are made from plastic which, while recyclable, is not exactly biodegradable. A company called Radius produces an all natural toothbrush made from a plant based cellulose culled from trees in sustainable forests. These unique, ergonomic toothbrushes are designed to be comfortable to hold as well as gentler on teeth and gums. They last a lot longer than regular toothbrushes (from 9-18 months) and you can send them back to the company for recycling when you are done with them.

Click here to purchase eco-friendly toothbrushes

As an alternative, you can also purchase toothbrushes that have been made from recycled materials. For example, Recycline sells toothbrushes with handles that has been made from recycled yogurt cups. Once you are finished with the toothbrush, you can either put it in your recycle bin or send it back to the company to be reused as raw materials for other non-hygiene products.

For your convenience, you can purchase eco-friendly toothbrushes from My Green Mall. Doing something as simple as changing what kind of toothbrush you use can have tremendous impact on the environment. Even my small family of four can reduce our dental hygiene waste from 12 toothbrushes per year to about 4. Multiply that over a lifetime of, let’s say, 75 years and that’s 600 toothbrushes that have been kept out of a landfill. As going green tips go, this is probably the simplest and easiest thing you can do to help save the Earth.

For more going green tips, read other articles I’ve written about being Earth friendly. If you want to take the next step and build a green business that lets you make money while saving the planet take an online tour of a profitable eco-friendly e-commerce business or contact me directly.

(photo credit: Photos8)

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These days, however, we better understand the dangers of getting too much sun especially in light of the environmental damage that has been done to the planet. It is more important than ever that you protect yourself while outside and wear sunscreen. Unfortunately, this is where things start getting a little complicated. Not all sunscreens are alike. In fact, there is a very real difference between regular sunblock and all natural sunscreen.

Protect Yourself from Sun Damage

Many of the sunscreens available on store shelves actually contain toxic ingredients that can instigate health problems. For example, parabens, which is found in a number of cosmetics, have been flagged as endocrine disruptors that can cause reproductive and developmental problems. In addition to the potential personal health problems these products can cause, the toxins contained in store shelf sunscreen finds its way into waterways and have contributed to hormonal disruptions in fish and other sea animals.

The answer, of course, is to switch to natural sunscreen products. But this is not a silver bullet by any means. Even all-natural sunscreen products contain some toxins although the instance of them is severely reduced. A good way to find the best natural sunscreen for you and your little ones is to visit the Skin Deep Cosmetics Database.

This database lists almost all of the sunblocks on the market and rates them according to their toxicity and possible side effects. Among some of the best include Karen’s Botanicals and Kabana Skin Care Green Screen Organic Sunscreen. You can find these great products and more at My Green Mall which contains thousands of eco-friendly products that keep you and your family healthy.
Besides making good use of natural safe sunscreen, here are few tips for protecting yourself when you go out in the sun:

* Wear sun protective clothes such as hats and long sleeves that block the harmful rays of the sun. Companies, such as Solar Eclipse and Solartex, actually make clothing using fabrics that screen out harmful UV rays.

* Avoid being out in the sun during peak hours when the radiation is at its worst. Generally between 10am and 2pm you’ll want to stay indoors if you can.

* Use natural methods to handle sunburns such as using aloe vera gel to calm burned skin.

* Keep skin healthy by drinking lots of water and eating red, green, and yellow vegetable. Healthy skin can recover from damage a lot better than skin starving for nutrients.

There are many things you can do to help yourself and the environment. Using natural sunscreen is just the start. To maximize your green living, read other articles on the site about living greener, visit my green mall to start switching over to healthier organic products, or learn about building a profitable environmentally-friendly business.

(photo credit: Photos 8)

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These things worry me as an adult, so I know they are particularly scary to children who are old enough to understand but are too young to put things in proper perspective. This is especially worrisome if kids are watching the news or listening to adults who watch the news. As we all know mainstream media tends to emphasize the negative as well as blow things out of proportion because that’s what gets them the ratings.

As parents raising green kids, we want them to learn how to be good conservators of the Earth. At the same time, we want them to be kids and not worry about such serious issues until they are older. To offset the influence of the world around them, here are a few tips for talking to your kids about the environment.

Discuss Values

Possibly the single best thing you can do to teach a kid about the environment is to talk them about the family’s values regarding it. Values help kids understand what is right and wrong as well as provide them with a tool they can use to make decisions. For example, talking to kids about the value of recycling will help them to choose to recycle whenever they can.

Remember, instilling values is just as much about what you do as what you say. Kids actually learn more by observing your actions than they do by listening to your words. Therefore, you want to make sure you are always living the values you are trying to teach your children.

Focus On What They Can Do

Part of the issue with kids hearing about environmental problems is that it leaves them with the same questions we have as adults: What can I do about it? And, like adults, if kids are not able to answer this question they may feel helpless and eventually hopeless.

To prevent this, take every opportunity to tie their green activities to helping the bigger issue. If they are concerned about pollution, talk them about how reusing clothes or containers prevents unnecessary waste and cuts down on pollution. This will help them feel like they are making a difference with each positive action they take.

Listen to Their Concerns

Kids have very active imaginations and can come up with some pretty wild scenarios based on tiny tidbits they overheard or observed. Their classmate Billy didn’t put his soda can into the recycle bin. As a result, the ice at the North Pole is going to melt overnight and the polar bears and penguins are going to be homeless. Not to mention the fact that Santa Claus won’t have any place to build his toys so Christmas is going to suck this year. Yeah.

It can be tempting to laugh something like that off as the product of an overactive imagination. However, to your child, their imaginings are very real. Listen to their concerns and then do your best to reassure them that one soda can is not going to be the death of the polar bears, penguins or Christmas forever.

Talking to kids about the environment can be a challenge. What are some things you have done to teach your kids about global warming or other green issues?

I’ve also found that letting my kids help in my green business helps teach them the eco-friendly values I want them to have. For information on building a green business of your own, visit my 24 hour Business Tour or contact me directly.

(photo credit: photos8)

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When the whole family is invested you can tap into the unique talents of each member and there less chance of resentment developing over the amount of time you are spending building the business. Balancing work and family is not easy but if you work at it, you may be able to create the supportive dynamic you need to build a successful business.


Have a Family Meeting

Before starting the business have a family meeting to discuss the idea. Talk about your hopes, how having a home based business will benefit everyone and how balancing work and family is your main goal which is why you are discussing it together. Answer any questions or concerns they may have about the venture.

While you want to talk about the business in a positive light, don’t sugarcoat the truth. Be honest and let them know that in the beginning it will take a lot of work and a team effort to get the business off the ground. Don’t be afraid to solicit suggestions from them about how to make balancing work and family easier.

Let Them Help

There have been many psychological studies done which have shown that the more a person becomes invested in something the more they care about it. For example, a tactic that many marketers use is to help people visualize using the product they are selling. One a person sees themselves using a product they become emotionally invested and are more likely to make a purchase.

Getting the family involved in the business will increase their emotional investment in it. They will care about its success and having your family in your corner rooting you on is the best feeling in the world. So try to find something they can do to help. For example, one way I balance work and family is I get my kids to help me make videos for my online shopping business. Not only do I get to spend time with them but the children love being my little “business partners”.

Share the Rewards

Sharing the rewards of business success with the family is a great way to reinforce the work and family dynamic you have established. Whether it is a financial reward (extra allowance or purchasing something that has been wanted for awhile) or emotional reward (spending more time doing fun stuff because the bills are getting paid) let the family share in the fruits of your combined labors. If they see the rewards, they will be more amendable to supporting the business.

Balancing work and family is a challenge. But if you approach it the right way you can build the successful business you want and have a supportive family by your side every step of the way. One thing that can help is to find an opportunity that works around your lifestyle rather than the other way around. Visit RockYourBusinessOnline.com to learn about a business opportunity that lets you work when it’s convenient for you.

(photo credit: smallestbones)

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Is this your life?

Another reason trying to build multiple mlm businesses at the same time is probably not a good idea is because of the possible confusion that may result as you attempt to market yourself. When you meet a prospect how will you determine which business opportunity to pitch to them? If they show no interest in one opportunity will you then launch into a sales pitch about your “other” opportunity? It is already difficult to engage people enough to sit through one sales presentation. It is highly unlikely that a prospect is going to allow you to continue to take up their time with another one.

Lastly, you may want to check your contract with your network marketing company for possible non-compete clauses. Some of these network marketing companies are competing fiercely with each other and will not tolerate a network marketer concurrently promoting another mlm business in the same industry. Doing so can result in you having both of your mlm businesses taken away by the parent companies and sued for damages. Not to mention the hit to your credibility as you attempt to sell competing products to the same people in your social network.

Now I want to make it clear that I do not oppose owning more than one business. I firmly believe that financial security requires that you have multiple streams of income flowing into your bank account. That way if one stream fizzles out, you have several others that will take care of your needs until you find something to replace it.

However, I also believe in being smart about your business development. Work on building one business to a successful level before jumping into another one. When you are focused 100% on what you are doing, you’ll communicate your vision more effectively, connect better with prospects, and spot opportunities quicker. Which all means you will achieve success much faster.

If you are starting multiple mlm businesses because you are not experiencing the success you want or none of them are providing you with what you need to succeed, then read a few articles on this blog for ideas on what you can do to kick start your business. Additionally, you can download my free report on why many home based business fail and what you can do make sure yours succeed.

In the meantime, stay focused and be successful.

(photo credit: Thomas Hawk)

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Use the Google's real-time Twitter feed to your advantage.

Optimize Your Description – Along those same lines, search engines use the bio block on your Twitter profile to describe your Twitter page. Therefore, your bio should be a real one that describes you. Additionally, you should try to include your target keywords in your description. For example, if you are targeting “search engine marketing” then your description could say something like, “I am an affiliate marketer interested in search engine marketing…”

Optimize Your Tweets – Just like your description, your tweets should include the keywords you are targeting and preferably within the first 20-30 characters of your tweet to make the most of their search engine marketing value. This is because the search engines include the first 30-40 characters of your tweet in the title tag. As we just discussed the title tag influences how web pages are index in the search engine catalog.

Tweet Often – Since it is a real time search engine, the most current results for the search query will be shown. This means if you want to stay on top, you’ll need to tweet often and probably during times when most people in your target market is using the search engine. This search engine marketing tip can quickly become an unwieldy task so you’ll want to use a tool like Tweetminer (now Pluggio) to schedule tweets to be posted throughout the day.

Link, Link, Link – Don’t forget to include links back to your content so readers can get the full story. The same Twitter etiquette rules apply so spamming is a no-no. However, don’t be too modest and avoid linking to yourself at all cost. As a search engine marketing bonus, the links do show up in the search result. When people click on it, they will be sent directly to your web page.

Build a High Quality Following – You and your Twitter followers are linked internally. There are rumblings that having Twitter followers whose Twitter profile has a high Pagerank linking to you will give your own profile a boost. Even if this is not true, you want people who are engaged and willing to spread your content around which will give your search engine marketing a boost.

Social media is too big to ignore and search engines are only going to find more ways to integrate social networking sites into their products. To stay competitive, you must keep an eye on search engine marketing in addition to your social media marketing activities. For more tips and ideas on how to create a marketing strategy that reels in the business, visit RockYourBusinessOnline.com.

(photo credit: yufujamar)

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One of the major drawbacks to owning a fruit or vegetable garden is that it can quickly be overrun by insects and animals wanting to snack on the fruits of your labor. It can be tempting to want to use pesticides or other harsh, but effective, chemicals to manage them. However, not only does that harm the environment but pesticide residue will end up on your vegetables and eventually your plate. The side effects from ingesting these chemicals are unpleasant so it is just better to stick with organic pest control to keep your garden bug free.

Get rid of garden pests using organic pest control methods.

Prevention

The best offense is a good defense. Here are a few organic methods for pest control that will stop a problem before it becomes one.

Educate Yourself – This is key to winning the war on bugs. Take the time to research bugs and plant diseases so you can recognize both and use the appropriate organic pest control option to deal with it.

Assemble a Bug Army – Some bugs are actually beneficial to have in the garden because they eat the bugs you don’t want. For example, Lady Bugs eat aphids, mites, and whiteflies. Therefore a form of natural pest control would be to attract these beneficial bugs by adding plants that attract them to your garden. You can also purchase eggs through mail order or local garden centers.

Clear Out Habitats – Before planting your garden, go through and remove weeds and debris which tend to provide breeding grounds for unwanted pests.

Maintain Healthy Soil – Keeping the soil healthy and rich will produce plants with strong immune systems capable of resisting disease and repelling pests. Use a good all-natural fertilizer and mulch.

Use All Natural Pest Control Products – Some bugs are repelled by certain odors. Therefore creating or purchasing all natural sprays can repel or kill bugs. For example, a basic oil and water spray will kill most soft bodied pests. Strong smelling odors and spices repel most bugs, so a mixture of water and hot pepper juice is a good concoction to have on hand.

Dealing With Infestations

If you find holes in your plants or your garden seems to be dying for no reason, then there is a good chance you have an infestation. Inspect plants to determine what kind of bugs you have and then use the appropriate organic pest control method to deal with them.

Ants – Some species of ants are beneficial but most will undermine your garden if they get out of control. The problem with controlling an ant problem is that they adapt somewhat quickly to whatever methods you use. This means you may have to use a mix of organic pest control methods to rid yourself of an ant problem. One method is to combine a little bit of Borax with a sweet substance, like sugar, and sprinkle it around ant trails. Ants will take the poisoned mix back to their home for the other ants to eat. Eventually, they will die off.

Slugs – You will actually have to inspect your garden at dusk or after rainy weather to source out slugs. If you find they are terrorizing your garden, then they must go. A humane way would be to use an old spoon to scoop them into a container and release them far away from your garden. Crushing egg shells and sprinkling it around the garden provides a physical barrier for them. Salt is a natural pest control product for them because it kills them.

Aphids – Make a rhubarb spray by pouring boiling hot water over rhubarb leaves and letting them soak for 3-4 days. Strain and then pour mixture into a bottle. Add a few drops of detergent and enough water to make it look like a weak tea. Spray over infested plants every 10 days until the infestation is gone.

Using organic pest control methods is a human and environmentally-friendly way to keep your garden healthy and bug free. You will find a number of natural pest control products at my green shopping mall. Head on over and save big. To learn how you can earn 4-30% cash back on all your online purchases, contact me.

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In the past, dealing with pests like ants, roaches, spiders, et al generally entailed using toxic chemicals to kill them or prevent them from entering the home. However, these chemicals are just as dangerous to humans as they are to the bugs they were created to eliminate. Luckily, there are a number of organic pest control methods you can use to keep your home pest free.

Cockroaches

No need to call an expensive exterminator. Use these organic pest control methods to keep your home pest free.

These are some of the most hated and persistent pests in the world. They have several defense mechanisms that make them difficult to eradicate once they get into the home. Even toxic chemicals lose their effectiveness over time because the roaches develop immunity to them. Try these organic methods for pest control to manage a cockroach infestation.

- Use strong smelling soaps to repel the roaches. Pour a capfull of peppermint soap into a quart of water and either spray on the roach directly or in areas they frequent. They will be repelled by the scent and die if they come in direct contact with the soap.

- Use roach traps aka Roach Motels. While probably providing way more interaction with roaches you may want, roach traps is both a humane and organic home pest control method. You can purchase them from a store as well as make your own at home. Staple tacky flypaper to a piece of cardboard and use a piece of bread as bait. Another option is to leave a little bit of soda in a bottle and put the bottle in a place where they frequent. The shape of the bottle will prevent them from escaping and you can screw the cap on the bottle and throw it out.

Spiders

Most spiders that enter the home are not dangerous. Some can even be an ally in your pest control efforts because they eat other insects, namely flies. However, if you can’t stand the creepiness of having them around or you live in an area where spiders are dangerous, here are a few organic home pest control methods you can use to keep them out.

- Clean up any cobwebs you see. This will prevent the spider from making a permanent home in your house and cause them to seek residency elsewhere. Additionally, try to keep your home as clutter free as possible so spiders don’t have anywhere to hide out.

- Like roach traps, catching spiders and releasing them outdoors is the most humane organic pest control but requires a certain amount of fortitude. It also requires that you can accurately tell the harmless spiders from the dangerous ones to ensure you won’t get hurt in the process.

- Get rid of other bugs. As mentioned before, spiders prey on other bugs. If you don’t provide an active food source for them, they will go away.

- Keep garbage containers away from the house. Spiders tend to hang out around them to catch prey that is attracted to the smell of the trash.

Mice

Mice are pretty bold little buggers. Generally, they try to keep to hidden but if they are hungry enough, they will come out into the open looking for food. Unlike spiders, you can’t just live with a mouse because they will contaminate food sources, leave droppings everywhere, and spread disease. Here are few green pest control methods to get rid of them.

- The best way to handle mice is to prevent them from even entering the home. Inspect your house for possible entry points and patch them up. This works well for preventing an infestation of other critters too.

- Planting Peppermint around the foundation of the house will deter mice from entering as they are naturally repelled by the smell. Moth balls are another repellant that works on snakes as well.

- Humane mouse traps exist that allows you to catch the mouse and release it outside of your home. Be sure you let it go at least a mile away from your home so it doesn’t find its way back inside.

- If you have a really bad mouse infestation or would rather just send the mouse to rodent heaven, there are several natural concoctions you can make that will poison the mouse. Cornmeal or shaved chocolate mixed with dry cement: When the mouse eats this mixture and then drinks water, the dry cement will kill them. Mashed Potato Buds and Water: Put small bowls of each in close proximity to each other. The mouse will eat the potatoes. When they drink the water, the bloating will kill them.

You can find a number of organic pest control products at my green shopping mall. In addition to that you can earn 4-30% cash back on everything you buy. Ask me how.

(photo credit: Steve Rhode)

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